For use at the world’s leading trade fair for industrial coating technology whiteID Integrated Design has developed a new trade fair design for Onsystem Technic, the coatings specialists from southern Germany.
To raise the general profile of Onsystem Technic in the sector the design focused on generating awareness and the long-distance impact. With the objective of “less product presentation, more communication” an over-sized white belt (representing a polishing or grinding belt) was the fundamental design element of the trade fair stand.
The diagonal “belt” enabled the dynamic stand to be built high to generate a big impact in the turbulent trade fair environment and without constricting the stand. Contrasting matt and gloss surfaces also visualise the core competence of the customer.