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Product development at WHITE ID has a clear structure.
That means we use a transparent, step-by-step approach to create long-lasting, successful products.
01. Understanding

 

The foundation of successful product development starts with a clear understanding of the product’s user, market, technologies and our customer.
That’s why impartial reviews and market research are conducted, which establish solid guidelines for sensible product developments.
02. PLANNING

 

Good ideas for existing or entirely new products are created through careful planning and analysis.
This is also where functional improvements and fresh insights are evaluated.
Because the product’s form must always serves its function – thereby making it unique and trusted by consumers.
03. VISUALIZING

 

All product enhancements, ideas, details and shapes need to be clearly visualized, so that product functions can be recognized and verified. That’s why we produce clear illustrations, renderings and models which help us, as well as our customers, to make intelligent decisions either for or against a planned product.
04. DEFINING DETAILS

 

The technical realization of a planned product demands extensive knowledge of various materials, manufacturing processes and technologies. Therefore we clearly define all formal and technical details of a product, as well as constructing a prototype – to test and optimize its form and function.
05. CONSTRUCTION

 

Through the use of prototypes, we evaluate and test a product’s design characteristics, as well as its actual construction.
This phase is often repeated several times until the final results satisfy all technical requirements.
Afterwards, we send the product’s CAD-data to the authorized tool maker.
06. OPTIMIZATION

 

After a product’s tooling has been completed, a series of pre-production components are manufactured. With the aid of handling and stress tests, we then optimize these components – also to meet mandatory requirements if needed.
At the end of this optimization process, we also define the surface characteristics, color, and finish of the final product.
07. PRESENTATION

 

The final product must be accepted by consumers and its primary purpose must be immediately clear. Also, any special features or details must be clearly recognized.
Here, we further enhance our products with understandable product graphics, user manuals and consumer-friendly packaging.
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