whiteID_focus-silver-2017-02

Two Focus Silver awards for whiteID Integrated Design

On 13 October 2017, two products developed by whiteID Integrated Design received the International Design Award Focus Silver from the state of Baden-Württemberg: in the object category, the Metrik cantilever chair from Wilkhahn, the renowned manufacturer of office and business furniture; and in the category kids and family, the brand new tractor made by Schleich, specialist for realistic toys with its headquarters in Schwäbisch Gmünd.

For 26 years already, companies and designers have been invited to enter their latest products in the Focus Open competition. Products which have not been on the market for more than two years and prototypes ready for market launch can be registered in one of the 18 categories. The scope ranges from capital goods to products for domestic use, as well as vehicles and medical equipment.

Schleich, specialist for realistic and detailed toys with its headquarters in Schwäbisch Gmünd is expanding its “Farm World” product line by means of the new tractor and, besides its animal figures, can also offer a comprehensive world suited for children ages 3 and above. The tractor, which is well-suited for the hands of children, integrates elements of various originals and intentionally avoids resemblance to any specific model but, nevertheless, still has very modern appearance.

The jury’s verdict for the modern, multifunctional cantilever chair made by the international premium manufacturer Wilkhahn from Bad Münder in Lower Saxony was:
“A clean design and finish: The positive connection of frame and seat is noteworthy since it requires a high technical know-how in the field of plastics engineering to achieve this degree of perfection. An interesting feature is the transition between the hard lines of the backrest and the flowing, round shape of the support leg.”

Here you can look behind the idea of the Metrik cantilever chair

From Saturday, 14 October to Sunday, 22 November 2017, an exhibition at the MIK (Museum Information Art) in Ludwigsburg will show all the products which received this year’s Focus Open awards, as well as the Mia Seeger Prize for young designers.
You can find detailed information on the exhibition at:
www.mik-ludwigsburg.de

You can already have a look at the catalogue from the publisher avedition here:
issuu.com/avedition/docs/focus_leseprobe

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