PICKUP

PICKUP
Toy
Authentic, cleverly designed, and full of detail: the new Schleich pickups combine creative play with intelligent product development. The modular system with many shared components allows the creation of different pickups, each clearly distinguished by their structures, functions, and color schemes. This makes them perfectly suited for various Schleich worlds, such as FARM WORLD, HORSE CLUB, or WILD LIFE – with each variant fulfilling specific roles and expanding the play world with exciting new adventures. For the HORSE CLUB version, the pickup can also be combined with a specially developed trailer for even more variety.
SERVICE
Design, data creation,
technical implementation,
plastic construction
MATERIAL
ABS, PP, POM, TPE
CLIENT & YEAR
Schleich, 2024
Behind these versatile vehicles lies thoughtful design: an intelligent modular system with standardized parts reduces the number of tools required, saves resources, and makes production more economical. By investing early in smart development, products are created that are not only beautiful and functional but also save time, materials, and costs in the long run.
The result is pickups that tell a new story in every world – flexible, engaging, and lovingly designed. Thoughtful features, numerous combination options, and detailed designs make these vehicles educationally valuable toys that inspire creativity and imagination. Once again, the whiteID design and toy development team has leveraged its experience and creativity to create a complex, economically efficient, and versatile product that delights children in every Schleich world.






