FOCUS OPEN GOLD FOR WHITE ID AND HAMAX

Award ceremony of the Focus Open 2025 on November 19, 2025, at the Haus der Wirtschaft Baden-Württemberg in Stuttgart

We are very pleased that the PLUTO dog trailer, developed by whiteID for the Norwegian manufacturer Hamax, has been honored with the Focus Open Gold 2025, the Design Award of the State of Baden-Württemberg. The “Gold” distinction represents outstanding design achievements and is awarded annually to both national and international manufacturers and design agencies. We would like to sincerely thank the Focus Open jury for this recognition and Hamax for the excellent and enjoyable collaboration.

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WE ARE PROUD OF THIS AWARD – AND OF A DESIGN THAT TRULY DEMONSTRATES HOW THOUGHTFUL DESIGN CAN CREATE REAL VALUE.

For Sarah Attinger and Max Nutsch from whiteID, the award ceremony was a truly special moment. Together, they accepted the Focus Open Gold on stage. The development of the PLUTO dog trailer was not only an exciting design challenge but also a heartfelt project that seamlessly combines design and functionality into a true premium product. For Sarah, the project carries a personal meaning as well – she uses the PLUTO dog trailer in her daily life and experiences firsthand how good design brings comfort and joy. For the entire team, this award is both a wonderful recognition and an inspiration to continue creating products that delight people.
Foto: Design Center Baden-Württemberg, Benjamin Stollenberg, Moritz Schmieg