WHITE ID GOES BARCELONA!

A new chapter begins.

Barcelona is vibrant, creative, and full of energy – the perfect place for our new office. Joan Forrellad leads strategic and creative development from there, with one clear goal: to design relevant products, build strong brands, and create innovations that last.

Joan was born in Barcelona and is an industrial designer with international experience in the fields of children’s, industrial, home, and technical products. For more than 35 years, he shaped product lines as Design Director at Jané, led multidisciplinary teams, and coordinated design, engineering, and production. That’s also where our paths first crossed – and now we are starting this new chapter together.

MORE THAN AN OFFICE – A SHARED VISION 

For us, this is a natural next step in our journey: an international location where German precision meets Mediterranean creativity and where strategy, functionality, and emotional design come together. whiteID Barcelona opens new opportunities for collaboration and innovation in mobility and product design – across Europe and around the world.

Title photo: Logan Armstrong, Unsplash